The visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company's history, various logos serve as indicators of values, loyalty, and togetherness.
Oftentimes, a logo signifies the presence of a product that we know all too well. When you see a McDonald's golden arch, you think of big macs and french fries. When you see the BMW logo, you think of a high performance car. When you see the Google logo, you think of searching for answers online. Beyond that, though, seeing a logo triggers how you feel about a company and what they provide. Here we look at the 10 most iconic logos of all time:
The siren has been around since 1971, and has evolved since then to become the Starbucks logo we know today. Even though they have now done away with the Starbucks name on their logo, we can easily recognize the world’s most popular café.
The golden arches. Who doesn’t recognize that? It’s partly because it’s internationally known, and also because of how simple it is. It’s derived from their early architecture to be seen from afar, and now it’s incorporated into their branding.
The Apple logo has always been prominent, but has grown over the years due to the rising popularity of Apple products. It is now associated with sleek, clean machines. People can love or hate Apple products, but they can’t deny that they recognize the logo.
The logo of Nike, one of the leading companies of trainers and sportswear, is one of the best examples of the importance of design to position a company in the market and in the public mind. It was created by a designer named Carolyn Davidson in 1971. The history of this design is that the company only paid $ 35 for the logo that later became famous worldwide.
Mercedes-Benz is the face of luxury cars. If you think of something posh yet comfortable, you think of them. The triangle star represents the brand’s “dominance over land, air and sea”. The best logo brands don’t need their names to be recognized by the masses.
Coca-Cola is the brand of brands. Coca-cola’s branding has been slowly built over time, with their dedication to their company associating themselves with happiness. The script font has only been tweaked ever so slightly over the years, but still remain consistent. It is definitely timeless.
This logo began as the simple signature of Walt Disney, which was only slightly retouched. However, it soon became the symbol for the company itself. Thereafter this logo had many versions that have added elements such as the famous "Magic Kingdom" castle inspired by the famous Neuschwanstein Castle, and others have been removed, such as the first name of the creator of the company. Today, the name ‘Disney’ is still more than enough to be recognised worldwide.
The search engine has a logo consisting of simple typography and various bright colours. The effect is dynamic and cheerful, in accordance with the speed that characterises the search engine. The name can be interpreted as a symbol of infinity and perfection as well as referring to the global reach of the service. This logo was created in 1999 and has since become one of the most recognised worldwide for its simplicity and expressiveness.
The prancing horse was a symbol that Count Francesco Baracca, legendary Italian Air Force pilot during World War II, painted on the side of his planes. Enzo Ferrari met the Countess Paolina (mother of Count Baracca) in the Savio circuit Ravena, after winning a race. The Countess suggested to Ferrari that he use the black horse on his cars to give him good luck.
This logo was created in 1910 and since then has undergone great changes. The logo is commonly known by the logo of "the barrier and shield", as they are the only two items that appear in it. It has become so well known that far from appearing on nothing but motorcycles, the company has integrated onto shirts, flags, scarves as well as being one of the most popular tattoos in the world!