If you have been a part of building a successful business, chances are you didn’t do it by doing things the same way as they’ve always been done. Today’s most successful businesses achieved that success by doing things differently, against the status quo.
If your business has been successful at differentiating itself from the competition, your embroidery should reflect that. Rather than ditching the stitch here is our top THREE tips for differentiating your garments with that all important embroidery:
One of the greatest compliments we receive from our customers is when they give us the freedom to adjust the colours' of their logo to complement the garment in question.
This request implies a trust that we will create a logo scheme that enhances their garments and will not produce embroidery that clashes with the garment. It is a great honour to have the trust of our customers in this way, and one that we do not take lightly.
This embroidery method is more subtle than in-your-face, but it produces very striking results that people will remember. It involves using thread in the same colour family as the garment, either slightly lighter or darker. If your logo is customarily multi-colour, this method will render your logo all in one colour giving it a different look.
Location, Location, Location
Whereas embroidering company logos on the left chest is still the standard in the corporate world, switching up the location a bit will catch people’s attention. In addition to their left chest logo there are some great location choices such as shoulder, back or sleeve embroidery. People notice your brand whether they see the wearer from the front or the back. Why not try this for your company's garments?
Do you always embroider your logo in the same colours? Without sacrificing the integrity of your logo, try switching up your logo colours to coordinate with the garment. The difference will be noticeable both to you and people who see you!
Three simple tips that can really help differentiate your company from the rest.