For a lot of companies, a strong logo is what customers associate with your brand. A successful logo can act as a recognizable symbol for your brand and helps your customers identify your products and services. Your logo is what can set you apart from your competitors and can get you noticed in an already saturated market.
It is also likely to be the first contact potential customers have with your business and will judge you on, whether that be on a business card, website or custom work-wear. A good logo will represent your brand and stick in the minds of customers, whereas a poor design may be confusing, forgettable and could cost you business. As a customer will often form an opinion of you based on your logo (the first thing they see) so it doesn’t matter if you offer the best service or product around, if your logo is sloppy, you’ve already been judged.
Focus on Simplicity.
The most memorable logos are often the simplest. Think of some of the biggest brands in the world and consider how many of them have incredibly simple logo designs, these are businesses with millions to spend on branding so if busy, intricate logos really were the best way of getting a customer’s attention don’t you think we would be surrounded by these designs? More isn’t always better, so resist the urge to include everything and the kitchen sink in your logo design.
The first and most important thing a logo should be is memorable, as no matter how well it may be designed or represent your company, if it doesn’t stay in people’s minds it is worthless. The job of a logo is to make your brand instantly and quickly recognizable to consumers across a variety of situations, a forgettable logo is as good as no logo at all. Luckily, following a few guidelines can ensure your logo is easy to recall.
In order for your logo to be memorable it needs to be uniform across all the mediums it is used in (print, web, work-wear, signage, etc.). Altering your logo, even slightly, for each different use will only confuse customers and undermine the memorability you’ve worked hard for. If your logo won’t translate intact to all mediums go back to the drawing board. This is another reason simple designs work so well, they are easy to replicate in a variety of formats.
Update the design over time.
Unfortunately even the best logos don't last forever. In order to stay up-to-date and timely, it is important to consider small tweaks to keep your logo current. Sometimes a simple change of type face or using a cleaner icon can do a lot to make a logo fitting with the times.
Lastly your logo should be unique. It is somewhat inevitable that your design will have some similar elements to competitors (and that’s not necessarily a bad thing).
We really hope these top tips help you in creating that all important brand identity.