The visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company's history, various logos serve as indicators of values, loyalty, and togetherness.
Oftentimes, a logo signifies the presence of a product that we know all too well. When you see a McDonald's golden arch, you think of big macs and french fries. When you see the BMW logo, you think of a high performance car. When you see the Google logo, you think of searching for answers online. Beyond that, though, seeing a logo triggers how you feel about a company and what they provide. Here we look at the 10 most iconic logos of all time:
The siren has been around since 1971, and has evolved since then to become the Starbucks logo we know today. Even though they have now done away with the Starbucks name on their logo, we can easily recognize the world’s most popular café.
The golden arches. Who doesn’t recognize that? It’s partly because it’s internationally known, and also because of how simple it is. It’s derived from their early architecture to be seen from afar, and now it’s incorporated into their branding.
The Apple logo has always been prominent, but has grown over the years due to the rising popularity of Apple products. It is now associated with sleek, clean machines. People can love or hate Apple products, but they can’t deny that they recognize the logo.
The logo of Nike, one of the leading companies of trainers and sportswear, is one of the best examples of the importance of design to position a company in the market and in the public mind. It was created by a designer named Carolyn Davidson in 1971. The history of this design is that the company only paid $ 35 for the logo that later became famous worldwide.
Mercedes-Benz is the face of luxury cars. If you think of something posh yet comfortable, you think of them. The triangle star represents the brand’s “dominance over land, air and sea”. The best logo brands don’t need their names to be recognized by the masses.
Coca-Cola is the brand of brands. Coca-cola’s branding has been slowly built over time, with their dedication to their company associating themselves with happiness. The script font has only been tweaked ever so slightly over the years, but still remain consistent. It is definitely timeless.
This logo began as the simple signature of Walt Disney, which was only slightly retouched. However, it soon became the symbol for the company itself. Thereafter this logo had many versions that have added elements such as the famous "Magic Kingdom" castle inspired by the famous Neuschwanstein Castle, and others have been removed, such as the first name of the creator of the company. Today, the name ‘Disney’ is still more than enough to be recognised worldwide.
The search engine has a logo consisting of simple typography and various bright colours. The effect is dynamic and cheerful, in accordance with the speed that characterises the search engine. The name can be interpreted as a symbol of infinity and perfection as well as referring to the global reach of the service. This logo was created in 1999 and has since become one of the most recognised worldwide for its simplicity and expressiveness.
The prancing horse was a symbol that Count Francesco Baracca, legendary Italian Air Force pilot during World War II, painted on the side of his planes. Enzo Ferrari met the Countess Paolina (mother of Count Baracca) in the Savio circuit Ravena, after winning a race. The Countess suggested to Ferrari that he use the black horse on his cars to give him good luck.
This logo was created in 1910 and since then has undergone great changes. The logo is commonly known by the logo of "the barrier and shield", as they are the only two items that appear in it. It has become so well known that far from appearing on nothing but motorcycles, the company has integrated onto shirts, flags, scarves as well as being one of the most popular tattoos in the world!
Whether it is durability, functionality or just keeping yourself safe, the need for the right clothing and PPE is very important. We here at SewPro offer affordable work-wear that has maximum functionality without compromising on the quality.
Work-wear for tradespeople should be tough and long lasting. Whether you need work trousers, jumpers or polos you will need to choose according to your role. Here at SewPro can help you source those all important garments that the everyday tradesman needs such as:
T-Shirts & Polos:
T-Shirts & polo's the everyday staple in most tradesman's work-wear. Lightweight and comfortable suitable for all those in-door or out-door jobs.
Gilets give you an extra thick layer in order to keep you comfortable, warm and in order to help you beat the chill. They are good for both being waterproof and windproof and are great for all tradesmen.
The work trousers that you should have must be versatile and combine durability, style and practicality. The important features which must be present in a work trouser are multiple pockets including the foldaway holster pocket and the front cargo pocket so that you can keep the essential tools closer to hands.
High visibility jackets will give you comfortable fleece quilted lining for additional warmth and will be made with waterproof stitching and have taped seams in order to make sure that you are dry and warm. And, of course, they provide immeasurable safety benefits.
Lightweight, versatile and warm, the microfleece is great for layering and comfortable throughout the year. Because of having minimal bulk, it is ideal as a mid-layer under the jacket for the colder months. It has a high collar in order to make sure that the wind doesn’t bother you and it is light enough to act as a top layer without causing overheating in warmer conditions.
Work shorts are stylish, fashionable and comfortable. They are made from heavyweight polycotton and has Teflon® strain resistant finishing. They have multiple pockets. They are great for keeping you comfortable and cool on the warmer days.
Go for the jackets with the micro fleece lining and the heavy weight Teflon® polycotton that is strain resistant. The additional features in the jackets should include internal pockets and breast pockets making it a great work jacket.
If we can help you, please do get in touch today via our email at: firstname.lastname@example.org or you can view more of our work-wear range by clicking here: SewPro Workwear.
Our top tips that will help you save money and get you to your final decision in the most profitable and successful way.
1. DO NOT RUSH YOUR CHOICE
What may be ideal for one type of business may be totally inappropriate for another.
Work uniforms are the image you convey to your customers, which is why it is very important to take the time to choose the work-wear that best suits your needs. You must ensure that the work clothes you've chosen are consistent with the image you want to portray.
2. WORK CLOTHING IS AN IMPORTANT PART OF YOUR COMPANY IMAGE
The right uniform must achieve two things. It must convey the right image, and 2 it must work with the nature of your job, for example be practical. Choose professional uniforms that are in line with the approach of the company and its corporate image. As far as possible, the range of colours must match the colours of the company. This small detail can help win future customers because your business will look like a real organisation.
3. FUNCTIONALITY OF THE CLOTHES
You have to consider what work your employees do. Analyse the specific functionality of each job, as you may need extra pockets to carry things, trousers with knee pads, high visibility wear and so on. These small details can be the most important points you have to take into account when buying work clothes.
4. LISTEN TO YOUR EMPLOYEES
As mentioned above, if you are looking at uniforms for staff working in your business, you must ensure that your employees have the right clothes. To succeed better in this decision, we recommend that you always have in mind the opinion of your employees and ask them what they need.
5. THE CLIMATE OF THE WORKPLACE
Do your employees work outdoors? If so, you may need more warm clothes in winter, such as fleeces, and jackets to keep warm. The work clothes must be appropriate to the climate and the temperature where employees perform their work. This detail provides comfort, security and confidence to your employees when performing their work.
6. CHOOSE QUALITY GARMENTS
It is very important to look for high quality uniforms, so you will increase the durability of them. Although at first the cost is higher, this will result in significant long-term savings. Low quality garments also tend to deteriorate faster, conveying an unwanted image by the company employees. High quality garments will make the image of your company look better in the eyes of the public.
7. USE WORK CLOTHES TO MARKET YOUR COMPANY
If you customise your work clothes with your logo, company name and other information of interest, you are also taking advantage of the work-wear to publish and promote your business. It's a smart way to advertise your company and your employees on their way to work or back home will be a form of promotion too. This method of advertising like this is very effective.
8. MAKE PROVISIONS FOR SAVING AND PURCHASE VOLUME
Sometimes you pay more than you should when purchasing work uniforms. One of the main reasons is the lack of foresight. If you buy in large volume, you may benefit from significant savings by reducing the costs for your company.